Our team consists of passionate marketers who have a solid working
knowledge base within the realm of all things cannabis – including
medical, adult-use, and hemp/CBD products. This is a key factor in
creating messaging that resonates with your audience.
Learn more: How
to Create a CBD Blog Strategy
The first step is implementing a newsletter signup form to start
capturing emails, grow your audience, and engage new site visitors.
It’s equally as important to create automated email flows for
specific types of shoppers in order to maximize your sales.
Lastly, you want to create meaningful campaigns that connect you with
your customers in a thoughtful and strategic manner. This is where
our SEO Content Creation pairs beautifully with email. We create
meaningful blog and landing page content through our SEO services
and distribute it effectively through our email services.
Cannabis is undoubtedly a more modern business, but tried-and-true
marketing practices like email marketing remain consistently
effective. The average ROI for email marketing is $38 per dollar
spent, which is unmatched by most other forms of marketing. A few
good stats that go to show just how valuable a cannabis email
marketing strategy can be:
- 3.9 billion people use email around the planet
and 91 percent use their email every day.
- Over 70% of people prefer marketing promotions
to arrive via email.
- Email marketing is 40 times more effective at
acquiring new customers than Facebook and Twitter combined.
- Go for short and simple – Emails less than 200
words are most effective in terms of action or click-through.
- Keep emails mobile optimized – 60% of emails
are opened via mobile.
- Provoke an action –A call to action should be
built around the purpose or intention of the email and should be
the defining conclusion.