March 2023 Google Broad Core Algorithm Update: What Happened? #2

In March 2023, Google confirmed the rollout of its latest algorithm update. Any digital marketer will tell you that Google’s algorithm updates can be a bit of a headache. And, these updates are why search engine optimization is never a once-and-done process. While these updates are a necessary evil, the March 2023 Google algorithm update was considered relatively broad, which means it has the potential to affect a lot of websites.

Algorithm updates are designed to ensure users are finding relevant, valuable content when they conduct a search. Therefore, Google periodically makes core updates to how it evaluates a website or webpage before providing its rank on a search engine results page (SERP). The March 2023 Google Algorithm update has the potential to cause a few issues if your cannabis-industry website is not prepared.